Rule #1: Never Talk About Fight Club

     RULE #2: NEVER TALK ABOUT FIGHT CLUB.  Modern generations of left-wing activists seem to be living in a sort of dream.  Their consumption of movies, the internet, and all things digital has taken their anti consumerist attitudes to a new extreme.  An article from Adbusters, the cream of the crop of anti consumerism, and ironically a magazine available for purchase, suggests that liberals might be taking their views farther outside the realm of reality. 
     The newest theory of liberal activists is that activism will become digitally organized in the form of games played in real life.  The theory of living your life as a game first started with the work of Guy Debord, who believed that by doing so, you could insight revolution.  McKenzie Wark took the theory further, and suggested that we already do live in a game called Capitalism.  Wark wrote his theory in his manifesto titled: Gamer Theory.  Adbusters liked that theory, and so we come to KillCap.
     KillCap is an activist video game meant to be played in real life.  Game play in KillCap is to level up by 'jamming' capitalist symbols.  "Walking away from Starbucks, defacing the golden arches, subverting American Aparrel's patriarchal advertising...a jammed billboard, an anti corporate prank, [and] hitting a capitalist in the face with a pie" are all ways to earn blackpogs, the game's currency and means to level up.  Wait a minute...completing actions in order to earn currency and level up?  Sounds a little bit like capitalism.  The objective of the game must be to 'culturejam' your way into the 1%.  The idea of KillCap, and other games along the same lines, is that by everyone witnessing culture jamming activities, people will think they look fun and want to do them too.  Eventually a Marxist revolution will occur.  In theory.  And so we come to Fight Club.
     The cult classic is perhaps a glimpse into what our country would look like if games like KillCap became popular.  Fight Club starts with one Tyler Durden, a Recall Coordinator who at the beginning of the movie does not know he is Tyler Durden.  Tyler Durden meets imaginary Tyler Durden in a bar and fights with him (but in reality beats himself up).  Eventually Tyler Durden and his imaginary friend, Tyler Durden, start a fight club which grows into a national network of fight clubs.  Fight club's major project, 'Project Mayhem', of which the first rule is that you do not ask questions, resulted in Tyler Durden and members of fight club blowing up a city.  What does this have to do with KillCap?  A lot of things, actually. 

First is the fact that Tyler Durden was crazy, like anyone who thinks they should live life like a video game, and who believes in taking down capitalism.

Fight club was started by a man who didn't want to participate in the 'capitalist machine' anymore, also like those who want to live their life as though they are in a video game--and those living at OWS.        

Tyler Durden burned down his apartment, the epitome of consumerism, and moved into a ramshackle house with dirty water.  A lot like an OWS encampment. 

After starting fight club, Tyler Durden and Tyler Durden (the imaginary one), went on 'missions' which served to spite the machine that made Tyler Durden burn his apartment down.  Like throwing molotov cocktails through Macy's?  Yep, OWS.

When fight club eventually grew, 'Project Mayhem' was born.  The idea of 'Project Mayhem' was to take the smaller missions which were organized by Tyler Durden and himself, and make them into carefully orchestrated attacks, carried out nationally by members of various fight clubs, to ultimately tear down capitalism.  Also like Occupy. 

The attacks of 'Project Mayhem' targeted everything that represented, well, anything (the movie was rather vague).  Some of the targets were BMW's and storefronts, again like Occupy Wall Street. 

'Project Mayhem' ultimately ended with a bang, so to speak, when Tyler Durden blew up the city's credit card company buildings, the ultimate symbol of consumerism, realized he was Tyler Durden, and then shot himself in the face to kill imaginary Tyler Durden.  This is also like KillCap's ultimate goal which is to take down the Capitalist machine.
    
     So really KillCap isn't that original.  Fight Club explored the idea and Occupy Wall Streeters are already playing it.  I thought Adbusters was supposed to be the cutting edge of culturejamming?  Maybe Occupy Wall Street is a sort of test run, like the testing process that a video game would go through before making it to store shelves?  Just to get the bugs out.  After all the data is collected from OWS, the makers of KillCap can then finalize its gameplay.  Like Communism itself, however, KillCap is flawed from the start.  It has already broken the number one and most important rule of fight club: never talk about fight club.  Maybe next time, commies.